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Flagship index · v1.0 preview edition · 26 October 2026

The Real Price Index

The same games cost up to 499% more depending on the country you buy from, and a large share of the cheapest prices take one extra step: a local card or a regional gift card, rather than a one-click buy. This is the first, transparent, open edition of our recurring index of the real, buyable price of games by country.

By the AlternativePrice editorial team · structural (non-sale) landed cost in USD, US = 100 · methodology.

The headline numbers

43%
Real Price Gap (median)
Typical gap between the dearest country and the cheapest you can actually buy from. Up to 499% at the extreme.
up to 1789%
Mirage Gap
For 42 of 59 titles the cheapest displayed price is a Local card price (a card issued there, or a regional gift card), so the cheapest you can pay with any card or a free account costs more. That gap is the mirage, the honesty metric no competitor publishes.
57%
Buyability rate
Share of the headline cross-country saving that is capturable in one step (any card or a free account); the rest takes a local card or a regional gift card.
US = 100
Country Index base
Each country below is its basket landed cost indexed to the United States. Cheapest basket: India (65.9); dearest: United Kingdom (116.6).
Hades ranges from Argentina ($4.99) to Poland ($29.88), a 499% gap.

Country Index leaderboard (basket cost, US = 100)

Each country indexed to the United States across the sample basket. The access badge shows the typical buyability and what share of that country's prices you can actually pay (any card or a free account).

CountryRelative costIndexTypical access · buyable
India65.9Local card · 0%
Indonesia67.1Local card · 0%
China68.6Local card · 0%
Philippines72.0Local card · 0%
Argentina80.9
Pakistan82.2
Türkiye83.0
Brazil83.3Local card · 0%
South Korea85.9Local card · 0%
Japan86.2Local card · 0%
Mexico93.0Local card · 0%
South Africa95.9Local card · 0%
Canada96.4Local card · 0%
United States100.0Buyable · 100%
Singapore100.5Local card · 0%
Australia104.1Local card · 0%
Poland107.9Local card · 0%
Czechia115.1Local card · 0%
Eurozone+15 moreGermanyFranceNetherlandsSpainItalyIrelandBelgiumAustriaPortugalGreeceFinlandSlovakiaSloveniaLithuaniaLatviaEstoniaLuxembourgCyprusMaltaCroatia115.1Local card · 0%
United Kingdom116.6Local card · 0%

Open data

The full dataset is open under CC BY 4.0 (attribution required). Cite "The Real Price Index, AlternativePrice".

Download CSV Download JSON How it's calculated

What this edition covers

This v1.0 preview is computed over a sample basket of 59 titles across 20 countries with full coverage. The methodology is locked so future editions measure real price and FX change, not a method change.

Limitations (every edition publishes these)