Black Friday 2026: where the new games are cheapest by country
Black Friday sales cut a game's price, but they rarely erase the gap between countries: Steam and the console stores usually take the same percentage off every region's own price, so the country that is cheapest before the sale tends to stay cheapest during it. Below is the regular price gap for this year's big releases, GTA 6 and the subscriptions, with what each cheap price takes to pay. For the sale-day price in every country, run the live check.
Prices as of 26 October 2026. This is a dated snapshot, not a live price.
The biggest regular gap among this year's releases: EA SPORTS FC 26 at $8.06 in India versus $69.99 in the United States, 88% less. Across the 13 releases below the cheapest country averages 46% under the US price.
This year's releases: the regular price by country
| Game | US | Cheapest country | Can you buy it? | Below US | Cheapest with your own card |
|---|---|---|---|---|---|
| EA SPORTS FC 26 | $69.99 |  $8.06IndiaLocal card | Local card | 88% | |
| Hollow Knight: Silksong | $19.99 |  $6.99ArgentinaAccount needed | Account needed | 65% | |
| Battlefield 6 | $69.99 |  $30.27ChinaLocal card | Local card | 57% | |
| Split Fiction | $49.99 | $26.85IndiaLocal card | Local card | 46% | |
| Clair Obscur: Expedition 33 | $49.99 |  $28.11IndonesiaLocal card | Local card | 44% | |
| Elden Ring Nightreign | $39.99 | $22.47IndonesiaLocal card | Local card | 44% | |
| Kingdom Come: Deliverance II | $59.99 | $34.86ChinaLocal card | Local card | 42% | |
| Borderlands 4 | $69.99 | $42.96IndiaLocal card | Local card | 39% | |
| Black Myth: Wukong | $59.99 | $38.67IndiaLocal card | Local card | 36% | |
| Assassin's Creed Shadows | $69.99 | $45.00IndonesiaLocal card | Local card | 36% | |
| Call of Duty: Black Ops 7 | $69.99 | $45.57ChinaLocal card | Local card | 35% | |
| Monster Hunter Wilds | $39.99 | $26.85IndiaLocal card | Local card | 33% | |
| DOOM: The Dark Ages | $49.99 |  $34.99TürkiyeAccount needed | Account needed | 30% |
Regular Steam prices from our 26 October 2026 snapshot, as a landed cost (price, currency, an estimated card fee, local tax noted). "Cheapest with your own card" is the lowest price you can pay with any card, at most after a free store account for that country; when that is the US, the cheaper countries are a Local card step. Each title links to its full country table.
GTA 6 on console
GTA 6 releases on 19 November 2026, a week before Black Friday, so it may not be in the first sales at all; for a new release the country is the lever, not the discount. On the PlayStation Store the standard edition is $65.01 in India versus $79.99 in the United States (captured 8 November 2026), a Local card step: an account set to that country and a gift card for its store. See the PlayStation and Xbox tables and the GTA 6 price guide.
Subscriptions: the gap that lasts all year
A Black Friday subscription deal usually covers a few months for new members; the regional price applies every month you stay. Monthly prices, and the yearly difference against the US:
| Service | US / month | Cheapest country | Can you buy it? | Per year |
|---|---|---|---|---|
| Netflix | $19.99 |  $2.95PakistanLocal card | Local card | $204.48 |
| HBO Max | $18.49 | $2.95PakistanLocal card | Local card | $186.48 |
| YouTube Premium | $15.99 |  $1.29NigeriaLocal card | Local card | $176.40 |
| Xbox Game Pass | $22.99 |  $9.99JapanLocal card | Local card | $156.00 |
| Crunchyroll | $13.99 | $1.29IndiaLocal card | Local card | $152.40 |
| Spotify Premium | $12.99 | $1.21NigeriaLocal card | Local card | $141.36 |
How to use this on Black Friday
- Find the game or service above and note where its regular price is lowest.
- On sale day, run the live check: it reads today's price, sale included, in every country and ranks them as a landed cost.
- Read the verdict. Buyable works with any card; Account needed takes a free account in that country; Local card takes a local card or a regional gift card, an extra step you can take.
Common questions
Is the cheapest country still the cheapest during Black Friday?
Usually, because a store sale tends to take the same percentage off every region's price, so the order stays the same. Not always: a publisher can run a deeper discount in one region, and currency moves shift the landed cost. The live check reads the sale-day price in every country.
Do Steam and console sales run in every country?
A store-wide sale runs in every region at the same time, and the discount is set per game, usually the same percentage everywhere. The price it is taken from is still the regional one, which is why the gap between countries survives the sale.
Can I combine a cheaper region with a Black Friday discount?
Yes: the sale applies to the price of the region your account is set to. Reaching a cheaper region still takes that region's account and, for the cheapest ones, a local card or a regional gift card. A VPN can help while you set up the account; the price follows the account's country.
Are these the Black Friday sale prices?
No. These are the regular prices from our 26 October 2026 snapshot, so you can see where a discount starts from. Sale prices change daily during the sales; the live check shows them.
Landed cost = local price converted at the European Central Bank reference rate (or a market rate for currencies the ECB does not publish), plus an estimated ~2% card foreign-transaction fee, with local tax noted. See the methodology and the guide to changing your store region.